Front National Hems in Paris Without Claiming a Single Victory There

After France’s recent municipal elections, the dominant narrative was that the Front National, an extreme right-wing party, gained amid discontent with the ruling Socialists. Reading the media coverage, I assumed that the Front National must have swept through Paris as well. Yet they didn’t win any of the races in the French capital.

The Front National’s leader, Marine Le Pen, has been trying to soften (or, as the French say, “de-demonize”) the party’s image ever since she inherited control from her father, Jean-Marie. Still, though, the party wants to restrict immigration, opposes gay marriage, and has raised the possibility of exiting the European Union.

Front National leader Marine Le Pen has worked to expand the party's base, perhaps by luring Socialists. (Credit: Flickr user Blandine Le Cain, CC)

Front National leader Marine Le Pen has worked to expand the party’s base, perhaps by luring Socialists. (Credit: Flickr user Blandine Le Cain, CC)

Going into the municipal elections, held in two rounds on March 23 and 30, the Front National targeted municipalities with vulnerable incumbents — and ended up capturing about a dozen. The Front National took roughly 5% of the first-round vote, even though it had put forward a candidate for just 600 of approximately 36,000 towns, according to The Guardian. As of the first round, the Front National estimated having won 472 council positions nationwide, with another 315 up for grabs in the second round, Bloomberg reported.

In a March 29 interview with Le Monde, the French daily, Le Pen said the following, rather cryptically:

“Excuse me, but it’s where we’re appearing that the Socialists are disappearing.”

That quote led me to wonder what’s behind the Front National’s gains:

Are they due to the behavior of typical Socialist voters? Or has the Front National lured supporters of the center-right UMP party? Basically, what caused the Front National’s bump in this election process?

First I turned to the electoral results database kept by the BFM network. I searched for the towns with at least 10,000 inhabitants where the Front National claimed the mayorship. There were 12 such municipalities that I pinpointed, with the help of this interactive map (screenshot below):

Credit: BFM TV

Credit: BFM TV

Looking at the data for each town, I found some support for Le Pen’s claim that the Front National was taking positions directly from the Socialists. Half of the dozen towns that swung to the Front National had a Socialist mayor previously. And in four of them — mostly those in the industrial northeast — a majority of voters sided with François Hollande in the 2012 presidential election, helping him triumph.

How could the Front National prevail so abruptly in what had been left-leaning areas? Two explanations come to mind:

Either it’s because Socialist voters sat out this municipal election, frustrated by the options at hand. (The national abstention rate in the second round was a record high of 38.5%.)

Another reason might be that some voters actively cast ballots for the Front National, but as a protest gesture. Irrational as that sounds, the two-round system in France lets someone pick a Front National candidate initially, then switch away if he or she gets enough of the vote to advance. That candidate just can’t win outright — something the mass protest might cause accidentally.

What about the Front National’s showing in Paris? Their total in the first round was on par with the rest of France’s, somewhere close to six percent. But unlike in Marseilles, whose 7th district the Front National snatched up, the party didn’t succeed anywhere in Paris. Not even one of its nominees made it to a second-round showdown.

Given all the buzz about the Front National’s rising popularity, I wasn’t convinced that they flopped outright in Paris. So I wanted to pinpoint where they did best. To conduct that sort of analysis, I downloaded the results from the city’s open data initiative, sorted them by the Front National candidates, and calculated each of their first-round hauls. I ended up plugging in data for all 869 of the polling stations distributed over Paris’s 20 arrondissements. What I found is that the Front National’s results varied substantially by polling station.

This interactive map shows the percentage of first-round votes for the Front National — at the most local scale possible.

Screen Shot 2014-04-13 at 6.27.19 PM

You’ll notice a pattern to their base of support: it falls mostly around the edges of Paris, the so-called périphérique that’s home to many immigrants and poor residents. This puzzled me at first: How could the extreme right earn so much backing in the very spots where immigrants are the most represented? (Not that they’re necessarily able or inclined to vote in French elections.)

For some context as to why the Front National scored in these disadvantaged areas, I spoke with Madani Cheurfa. He’s an analyst with the Cevipof election research lab, run by the elite French university Sciences Po. Below you can listen to his insights, in French:

Especially for those of you who can’t understand French, here are the key points Cheurfa made during our talk:

** The Front National used to rely on courting the bourgeois voters located near the city center. Recently, though, the party has shifted to mobilizing the hard-hit population where the “tramway” runs, just by the boulevard that encircles the city. Those voters are likely to feel disillusioned with the current Socialist leadership, Cheurfa explained, and the Front National has capitalized on that.

** Voter participation in Paris was fairly low this election cycle, relative to France at large as well as the 2001 and 2008 levels.

** This municipal election, for Cheurfa, was a “confirmation” of the geographic peculiarity in Paris. The western half tends to vote for the right; the eastern half, for the left. What’s more, the 12th and 14th arrondissements are the “swing” ones, he said, that usually determine the selection of Paris’s mayors.

** Finally, it’s true that the Front National doubled their first-round share in Paris, compared to 2008. But as Cheurfa noted, they’re starting from quite a low place. He gave the statistic that 6.2 percent of Paris’s voters opted for Marine Le Pen in her 2012 presidential bid. That’s just 0.06 percent less than the Front National’s Paris total in this most recent election.

After I took in Cheurfa’s observations about the geography and voter logic behind the Front National’s results in Paris, I paid a visit to its 20th arrondissement. That’s where Jean-Marie Le Pen served as a city deputy back in the 1980s, Cheurfa informed me. It’s also where the Front National just registered some of its best outcomes, namely four of its top 10 polling stations (by percent of the vote). Those polling stations saw nearly 20 percent for the Front National, although the district as a whole kept to the single digits.

So I leave you to this narrated slideshow about my journey to the city limits.

 

A Snapshot of France’s Photo Booth Monopoly

Ever dream of taking part in a family portrait session, at the classy likes of Sears or Walmart? Sorry, but the company operating these parasite studios, housed within major retailers, has just announced it’s shuttering up.

You can't pose for a glamor shot in major American retailers anymore.  (Credit: Buzzfeed/Whitney Jefferson)

You can’t pose for a glamor shot in some of America’s mega-retailers anymore.
(Credit: Buzzfeed/Whitney Jefferson)

The St. Louis-based company, CPI Corp., had struggled financially because of the rising popularity of digital cameras and smartphones. Here is a quote from the LA Times’s coverage, which took aim at this trend:

“The whole digital world has changed everything so much,” said Chris Gampat, editor in chief of photography blog the Phoblogapher. “People are very happy taking pictures of themselves with their iPhones and putting them on Instagram and sharing them instantly on Facebook and Twitter.”

When I heard this news, about the final frame of an American tradition, I wondered if the French ever capitalized on taking people’s pictures. Continue reading

Local Monetary Regimes Are Gaining Currency in France

France is handcuffed to the euro, a multinational currency whose value it’s unable to change for domestic reasons. The standardization makes it easier for French businesses to sell across Europe, without the headache of converting bills and prices. But sometimes, as I’ve written before, the euro can increase the relative price of France’s exports on the world market.

The franc hasn't been used for over a decade. Other French-specific currencies are emerging.(Credit: www.numismondo.com)

Although the franc has been in retirement for over a decade, other currencies specific to France are emerging.
(Credit: http://www.numismondo.com)

This isn’t such a problem for small businesses, your grocers and artisans confined to a single place. Nonetheless, some parts of France are issuing local currencies (monnaie locale). They’re supposed to boost civic pride and support the businesses most vulnerable to new competition. How do these systems work in practice? Continue reading

The Hunt for an Effective Publicity Stunt

This Sunday I got an delightful email from a French woman whose kid I babysit. She called my attention to an Easter egg hunt going down in the Luxembourg Gardens, open to adults. She forwarded me this press release, in case you read French.

The park wasn't so green and inviting during this Easter egg hunt! (Credit: Flickr user Airelle.info)

The park wasn’t so green and inviting during this Easter egg hunt!
(Credit: Flickr user Airelle.info)

The following day, I trekked to the Luxembourg Gardens to see if the contest were for real. The sponsor was easyJet, a low-cost airline based in the UK. They hid 10 chocolate eggs around the park somehow. The reward for whoever spotted them? A round-trip ticket to a destination of their choosing.

What a charming publicity stunt, I thought. The scramble for eggs would remind people of their childhoods, and make them aware of easyJet. But it wasn’t giddy fun for everyone. The easyJet planners forgot an important detail: it was April Fools’ Day! Continue reading

Get to Know the Entrepreneurs, Volume 2: L’Epi Malin

In journalism school, we learn that stories happen all around us. It’s just a matter of noticing them, keeping our eyes open. Well, for this profile on a French entrepreneur, I didn’t have to look any farther than my own street!

I was treated to a peek at L’Epi Malin, a restaurant in Paris’s sixth arrondissement that dares to combine gourmet and take-out. I spoke with the manager last night. He shared yummy details about the restaurant’s innovative setup and his plan for making it thrive.

My Top Ten of Uplifting Businesses in Aerospace Valley

As I promised last week, I’ve glanced over the list of companies affiliated with Aerospace Valley, a government-funded network propping up that industry. This long directory wasn’t always easy to understand – see for yourselves here – so I made up a game for myself: Was I reading a fancy engineering term, or badly translated French?

In the end, I deciphered a few examples of innovations that seem to be happening in Aerospace Valley… also some businesses I didn’t expect would belong to it!

Here is my non-scientific Top Ten ranking, in alphabetical order, of Aerospace Valley businesses. Either they feature an interesting technology, or they fill an unexpected niche: Continue reading

The Nightmare That Is French Customer Service

Before I went off to college, then skedaddled to France, I had a thankless part-time job. My employer was Target, a chain of department stores touting low prices, clean displays, and the color red splashed everywhere.

Two years in, I started working behind the returns counter. People brought me their defective items and a slew of complaints. No matter how insistent or insulting these people were, I had to stay calm and treat them like “guests.” I just took it for granted that businesses care about satisfying their customers, or at least hearing them out.

The French ethic, I’ve learned many a time, doesn’t put the same emphasis on customer happiness. Why delude them into feeling “valued” if they’ve already paid? Continue reading

Aerospace Industry Taking Off in France’s Southwest

Airbus, the largest plane manufacturer in Europe, is flying high on a week of stellar sales.

The company based near Toulouse announced Monday that it closed a $24-billion deal with Lion Air, an Indonesian budget carrier. This order for 234 planes came a few days after Turkish Airlines picked Airbus for a similar commission. By updating their fleets with the Airbus A320 model, airlines can perhaps save on energy costs or handle more passengers at a time.

Here’s a video I found of Airbus employees giddily welcoming Lion Air’s CEO:

Before these recent deals, all I knew about Airbus was its “duopolistic” rivalry with Boeing – a trusty example from my econ classes. Now I’m realizing that France is a leader in the heavy-duty production of aircraft. To stay ahead (or aloft?) in the industry, France is sinking lots of money into small businesses related, somehow, to Airbus. Continue reading

Get to Know the Entrepreneurs, Volume 1: The Faubourg

This post is the debut of a series of interviews I’m doing: Get to Know the Entrepreneurs.

I’ll sit down with young startup founders based in Paris, to learn about their ideas and their experiences. This should help with drawing the connection between French policies and actual business behavior.

On TheFaubourg you can discover and buy from upcoming Parisian designers. (Credit: www.thefaubourg.com)

On TheFaubourg you can discover and buy from upcoming Parisian designers. (Credit: http://www.thefaubourg.com)

To kick off the series, I chatted yesterday with Anna and Minh, a spunky pair of entrepreneurs. They founded an e-fashion outfit called The Faubourg. Here is their story. Continue reading

Porn Mogul Gives a Different Thrust to Crowdfunding

Usually I prefer looking into France’s policies – how they affect typical businesses, how they create some atypical reactions. But my starting point, this time, is the European Union, particularly a measure it rejected on Tuesday that would have symbolically banned pornography.

The EU has decided against nixing X-rated material, to the relief of free-speech advocates (and … others). Just the hint of a ban kicked up enough of a backlash for the EU to respond, via its Twitter account:

The EU is distancing itself from the idea of banning porn. (Credit: www.twitter.com/European_Union)

The EU is distancing itself from the idea of banning porn. (Credit: http://www.twitter.com/European_Union)

While the EU has laughed off a high-level ban, France’s limb of the porn industry isn’t exactly free from regulation.  Continue reading